Looking for the best way to sell on WhatsApp? We tested the top store builders in Nigeria to help you choose the right one.
If you are running a business in Nigeria today, your customers are on WhatsApp. Period.
But replying to “How much?” messages all day is exhausting. You need a way to show your products, take orders, and get paid automatically—without building a complicated website that costs hundreds of thousands of Naira.
Enter the WhatsApp Store Builder.
These tools turn your WhatsApp Business account into a mini e-commerce site. In this review, we rank the 5 Best WhatsApp Store Builders in Nigeria for 2025, comparing their features, pricing, and how well they work for the Nigerian market (Paystack/Flutterwave integration is a must!).
Quick Comparison: Top 5 WhatsApp Stores
| Rank | Platform | Best For | Price (NGN) | Verdict |
|---|---|---|---|---|
| #1 | Waabot | Automation & Ease | Free / Affordable | 🏆 Best Overall |
| #2 | Bumpa | Social Commerce | ₦5,000/mo+ | Best for IG Sellers |
| #3 | Vepaar | CRM & Polls | ~$8,000/mo | Best for Data Geeks |
| #4 | Sellevo | Affiliate Sales | Free / ₦3,500/mo | Best for Marketers |
| #5 | Catlog | Simple Catalogs | ₦6,500/mo | Good for Lists |
1. Waabot Shopfront (🏆 Winner)
The best “set it and forget it” store builder.
If you want a store that actually sells while you sleep, Waabot is the top choice. Unlike others that just give you a link, Waabot is built with automation at its core. It’s designed specifically to turn WhatsApp chats into completed orders without you lifting a finger.
Key Features:
- Auto-Checkout: Customers can browse, add to cart, and checkout entirely within the chat interface or via a beautiful mobile storefront.
- Inventory Management: Automatically subtracts stock when an item is bought.
- Payment Integration: Seamlessly integrates with Paystack and Flutterwave for instant Naira payments.
- Broadcasts: Send new product alerts to thousands of customers at once without getting banned (official API).
Pricing:
- Free Tier: Generous free plan to get started.
- Paid: Very affordable upgrade options for power sellers.
Why it Wins: It’s the perfect balance of power and simplicity. You don’t need a developer, and you don’t need to break the bank.
👉 Create your Free Waabot Store Here
2. Bumpa
The heavyweight champion for social commerce.
Bumpa is massive in Nigeria right now, and for good reason. It’s more than just a WhatsApp store; it’s a full business management suite. If you sell heavily on Instagram and want to track expenses, generate invoices, and manage shipping (integration with Fez/Shipbubble), Bumpa is great.
Key Features:
- Instagram Integration: Syncs DMs and products.
- Invoicing: Professional receipt generation.
- Shipping: Built-in logistics connections.
The Downside: It’s pricey. The “Starter” plan begins at roughly ₦15,000 per quarter (₦5,000/month), and the Pro plan is double that. It feels more like a website builder than a simple WhatsApp tool.
3. Vepaar (Formerly WhatsHash)
The original WhatsApp CRM.
Vepaar started as a tool to manage WhatsApp chats and grew into a store builder. It is excellent if your primary goal is Customer Relationship Management (CRM)—saving contacts, tagging leads (e.g., “Pending Payment,” “VIP”), and running polls.
Key Features:
- Polls: Ask your customers what products they want next.
- Badges & Tags: Organize your chats like a pro.
- Biz Page: Creates a mini-website for your brand.
The Downside: The interface can be overwhelming for beginners. Pricing is in Dollars ($), which can be a pain with fluctuating exchange rates (starts around $5-$10/mo).
4. Sellevo
The new kid on the block with affiliate superpowers.
Sellevo is gaining traction in Lagos because of its unique “Marketplace” approach. It allows you to create a store and—crucially—lets other people (affiliates) sell your products for a commission.
Key Features:
- Affiliate System: Built-in tools for marketers to resell your goods.
- Multi-Currency: Good if you have customers in Ghana or Kenya.
- Marketplace Listing: Your products can appear on their main search page.
The Downside: It’s still relatively new, so some advanced automation features found in Waabot might be missing.
5. Catlog
Best for simple “Menu” style selling.
If you just want a simple list of your products to send to customers, Catlog is a solid option. It’s widely used by food vendors and small thrift stores who don’t need complex automation.
Key Features:
- Simple Interface: Very clean and easy to read “Menu” style.
- WhatsApp Link: Directs orders to your DM.
The Downside: It’s become quite expensive for what it offers. The basic plan is around ₦6,500/month, which is steep for a simple catalog tool compared to Waabot’s robust feature set.
Conclusion: Which One Should You Choose?
- Choose Waabot if you want automation and the best value for money. It does the heavy lifting for you.
- Choose Bumpa if you have a larger budget and need deep integration with Instagram and Shipping companies.
- Choose Vepaar if you are a data nerd who loves organizing customer tags and CRM pipelines.
Ready to start selling? Don’t overthink it. The most important thing is to get your products online today.
